Why This $3M 2-Bedroom in Orchard Wouldn't Sell (And How We Did It in 3 months) | Orchard Condo

Video description from @jnarealestate

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This 2-bedroom loft at Draycott 8 in Orchard sat on the market for a year across three different agents. We sold it in three months at the full asking price of $3 million.

In this episode, Jerralyn breaks down how she handled the two objections that nearly killed the deal: the double-volume loft ceiling that buyers were effectively paying $800,000 for in unusable airspace, and the 99-year lease that started ten years before TOP. Plus how a first offer of $2.8 million became $3 million.

What we covered
0:21 The unit and the seller's situation
2:02 One year, three agents, one jaded owner
2:38 Why a $3M two bedder isn't for the masses
3:29 Choosing the right celebrity for the home tour
4:30 The marketing problem: a passive portal listing
4:52 Staging, shooting and shooting again in one day
5:56 Selling the lifestyle, not the unit
8:56 The loft ceiling problem: paying for airspace
9:54 The buyer profiles this attracted
10:29 The 99 year lease that started in 1997
11:29 How we answered the leasehold objection
13:23 First offer $2.8M, and why we didn't take it
14:03 The owner's reaction
16:16 Diagnosing whether it's a pricing or marketing problem
17:52 Pro tip: get an agent who will fight for the price

☎️ Wondering what your unit is realistically worth in today's market? Reach out for a free pricing analysis: https://bit.ly/4gRoBUc

☎️ CONTACT US AT
sales@jnarealestate.sg ​
https://wa.me/6585035503

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